Copywriting and other mayhem. The blog from www.myadportfolio.com.
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I found this interview in which Ted Sann, former Creative Director of BBDO New York, surveys the rocky field of internet advertising.
At the time, he was extremely negative on it or as the article says “The people in his business who can make it work just aren’t paying attention. Call them the unbelievers.”
It cites click-through stats because it’s one of few yardsticks of online advertising success. The article puts the click-through rate at way under 1%. How high are your click-through rates on banner ads?
Or as I see it, my small purchases like books, electronics and things raided from America’s attic on eBay are huge. But I have yet to choose a car based on any Internet ad.
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jour·nal n. A personal record of occurrences, experiences, and reflections kept on a regular basis; a diary.
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95. We are waking up and linking to each other. We are watching. But we are not waiting.
— The Cluetrain Manifesto
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